LuLu.com

LuLu.com is an innovative website which allows artists to design, create, publish and sell their work, all on their own. It is a global 'studio' and marketplace available to anyone with internet access and a web browser. Im not sure how popular it is and if it is well-known to the general public, or if it's just a 'meeting place' for artists. I also wonder how it is marketed, by the site owners or by individuals selling through it.